Published December 26, 2025

2026 Philadelphia Real Estate Forecast: What’s Coming and How Sellers Can Get Ahead

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Written by Moore Maguire Real Estate Team

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Philadelphia’s skyline at dusk reflects a housing market that has shifted. In recent years Philly’s reputation for affordable homes has faded – renters have seen rents jump 26% since 2020 and home prices have risen even more. By late 2025, high mortgage rates and low resale inventory meant many owners were “stuck” – unwilling to sell their homes when the new mortgage would be much higher. In this blog, we look at what 2026 may hold for the Philadelphia-area market and what home sellers can do now to get ahead.

 

Philadelphia’s 2025 Market in Review

In 2025, Philadelphia saw home values climb steadily. For example, neighborhoods like Fairmount, University City, and Queen Village began seeing three- and four-bedroom houses list for over $500,000, whereas a decade earlier similar homes might have sold for about half that. Mortgage rates roughly doubled from their pandemic lows, so many long-time owners held onto ultra-cheap loans instead of trading up to new mortgages. As Moody’s analyst Mark Zandi put it, “everyone is kind of stuck” – renters can’t afford down payments, and homeowners won’t list and take on higher payments. The result is a hyper-tight inventory in Philadelphia. Active listings are well below normal and many properties sell quickly. Pending contracts have actually held near 3-year highs, suggesting committed buyers are still out there – especially in well-located neighborhoods with limited supply. In short, the 2025 market was characterized by soaring prices, scarce inventory, and locked-in owners.

Mortgage Rates and Affordability

One of the biggest drivers in 2026 will be mortgage rates. After spiking in 2022–25, rates are forecast to drift lower next year. Leading analysts (like Redfin) see the 30-year fixed rate averaging around 6.3% in 2026 (down from ~6.6% in 2025). Even a small dip matters locally: Dwell Real Estate notes that Philly-area rates were “meaningfully lower” in late 2025 than the prior year, enough to bring some buyers off the sidelines. If incomes continue to edge up, this could make homes slightly more affordable; nationally, Redfin projects home prices up only ~1% in 2026 while wages grow faster, meaning monthly payments should rise more slowly than incomes. For Philadelphia sellers, this means buyers might have just a bit more purchasing power next year. Those looking to sell can highlight any financing incentives (like offering buy-down options) as rates improve.

Inventory and Buyer Demand

Inventory trends will be critical in 2026. Nationally, active listings are expected to rise again – Realtor.com forecasts about 9% more homes for sale in 2026 – but will still be below pre-pandemic levels. In Philadelphia, the supply shortage remains acute. That means even modest increases in buyer demand can trigger higher sales volumes without forcing prices down. In other words, sellers in Philly may enjoy steady price support: inventory is still tight compared to many other metros. At the same time, a slight reopening of the market could help. Local reports emphasize that the first quarter of 2026 will be a “critical moment”: if pending contracts remain strong into spring, it signals that buyers are adjusting and sellers are pricing more realistically. In past cycles, surging contracts often led to a better spring selling season. So Philadelphia sellers should watch early-2026 data closely: healthy demand in Q1 means more buyer competition later in the year.

Neighborhood & Rental Market Trends

Philadelphia is not monolithic – different areas will fare differently. Industry analysis projects that overall Philly home prices could rise 2.5–4.5% in 2026. The highest gains may come in transit-rich or revitalizing areas. For example, West Philadelphia, Port Richmond, and South Kensington are noted for strong investment and renovation activity. In contrast, ultra-expensive Center City may see slower growth as high prices limit the pool of buyers. Meanwhile, strong local institutions (universities, medical centers, etc.) keep rental demand and investor interest high. In fact, rent is expected to rise about 4–6% in 2026 in Philadelphia. A robust rental market can be a positive “pressure-release” for the housing sector: new supply of rentals can absorb some demand, and higher rents can make owning more attractive. Sellers of multi-family or entry-level homes should note that many buyers – including first-time investors – will be keeping a close eye on both home prices and rent trends next year.

 

How Sellers Can Get Ahead

With these trends in mind, Philadelphia home sellers can take concrete steps to stay ahead of the market:

  • Set the Right Price Early. Data shows that in 2026 buyers will be more payment-sensitive, so “pricing realistically from the start” is key. Work with your agent to analyze comparable sales in your neighborhood and avoid overpricing. A well-priced home often attracts multiple offers even in a balanced market.

  • Enhance Your Home’s Appeal. In a tight market, well-maintained and staged homes stand out. Invest in minor repairs, professional staging or virtual tours, and highlight desirable features (e.g. updated kitchen, energy-efficient improvements, home office space). An attractive presentation can justify your asking price and draw more buyers.

  • Time Your Listing. If feasible, plan to list in early 2026 to catch the spring buying season. Analysts note that early-2026 contract activity will set the tone for the year. If buyers are engaged in Q1, spring sales could be brisk. Even a slight improvement in mortgage rates by late winter could tip hesitant buyers into action.

  • Leverage Local Trends. Philly’s market is diverse: for example, first-time buyers may flock to up-and-coming neighborhoods with lower prices, while move-up families target suburbs and school districts. Know where demand is strongest. An experienced Philadelphia agent can tailor your marketing – for instance, emphasizing proximity to transit or schools if those features are in demand.

  • Optimize Your Marketing. Use high-quality photos, 3D tours, and online listings optimized with search-friendly terms. Include keywords buyers use – like “Philadelphia real estate,” “home for sale in (neighborhood),” or even “Moore Maguire Team seller” – to boost your visibility. A strong online listing and social-media push can ensure your home reaches the right local audience.

  • Work with Local Experts. Partner with a seasoned team that knows the Philadelphia and broader Southeastern PA market. The Moore Maguire Team has deep roots in the region and uses data-driven marketing to position your home ahead of trends. We monitor mortgage shifts, pricing patterns, and neighborhood dynamics so our clients can move confidently. Our agents can advise, for instance, on whether to accept an early offer in 2026 or hold out for more competitive bids.

By planning ahead and using these strategies, Philadelphia sellers can make the most of a cautiously improving market. Prices aren’t expected to plunge, and if mortgage rates moderate, a solid pool of buyers should return. The key is preparation: set the right price, present your home well, and list at a time when buyer confidence is rising.

Overall, 2026 looks to be a stable, slowly improving year for real estate. Philadelphia home values will likely keep inching up (our forecast and others put gains in the low-single-digits), and sales should pick up if buyers re-engage. Sellers who stay informed, price smartly, and market aggressively will be positioned to succeed. As your local real estate experts, the Moore Maguire Team will continue tracking the latest data and advising Philadelphia sellers on every step.

 

Sources: Market forecasts and data have been drawn from Realtor.com, Redfin, local Philadelphia housing reports and industry analyses

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